For buyers

Find homes before they reach the market

We run targeted letter campaigns on your behalf, approaching homeowners directly in the streets and postcodes you want to buy in.

Campaigns from £49 for 25 personalised letters.

Start your campaign from £49

Why it works

Off-market, on your terms

Properties found this way may never reach the open market, giving you a more direct conversation with the homeowner before wider competition appears.

Sourced to your brief

Tell us the streets, postcodes, or areas you want. We approach homeowners directly on your behalf, giving you the chance to start conversations before a property is publicly listed.

Less competition

Off-market means far fewer competing buyers. You're approaching a homeowner who hasn't listed publicly, which means less pressure and more room to negotiate than on the open market.

Independent valuation, your own choice

Once introduced, both sides are free to obtain their own independent valuation advice, from a local agent, a surveyor, or through a mortgage valuation process. No one is working from a figure Hidden Homes has set.

Fewer reasons for it to fall apart

250,000 UK property transactions collapsed before completion in 2025. Off-market sales can reduce some of the competitive pressure and uncertainty of the open market, especially where the buyer is chain-free and both sides are clear from the start. (Propertymark, 2025)

The data advantage

Why our campaigns find the right sellers

We don't write to every house on a street. We filter the data first, so every letter goes to a homeowner whose property matches your brief and who may be at a natural point to consider moving. We currently focus on houses, detached, semi-detached, and terraced, rather than flats or apartments.

Owner-occupied homes prioritised

We use ownership and property data to prioritise owner-occupied homes and filter out obvious rental properties and social housing where possible.

Long-term owners

We target homeowners who have been in their property for 15 years or more. People who have built up significant equity and may be more open to a conversation, particularly where their housing needs have changed over time.

Natural moving points

Families who bought 15+ years ago are often at a natural inflection point, children grown, space no longer needed, or ready for a change. They have not listed yet, but some may be open to the right conversation.

Size and value already known

Our data gives us the floor area and build type for every property we target. Combined with local comparable sales, we arrive with a clear sense of value before the first conversation.

The letter is visible. The targeting is the value.

We narrow thousands of addresses down to the homes most likely to match your brief — long-term owners, properties that fit your criteria, in the streets you actually want.

What goes into each campaign

How we build and run your campaign

Every campaign follows the same process, whether you're searching one street or a whole postcode district.

1
Data filtering

We use ownership and property data to prioritise owner-occupied homes and filter out obvious rental or social housing where possible, targeting the right size, type, and tenure.

2
Personalised letters

Each letter is personalised to the individual property and, where appropriate, includes an exterior image of the home, so the homeowner can see the enquiry is specific to them rather than a generic leaflet.

3
Photo review

Before any introduction, we ask the seller for internal photos. We only connect you once we've confirmed the property is a genuine match.

4
The introduction

We introduce you directly to the seller. From that point, negotiation, valuation, surveys and legal work are handled independently by both sides and their advisers.

You won't be introduced to every homeowner who replies. We check whether the property genuinely matches your brief before making any introduction, so when we do connect you, there's a real reason for it.

What homeowners receive

What the letter looks like

Every element is deliberate. Here is what a homeowner receives and why each part is there.

A property-specific exterior image

Where appropriate, the letter includes an exterior image so the homeowner can see the enquiry is specific rather than generic.

Floor area from EPC data

We know the size of their home before we write. "Your home is around 118 sq m" is the line that makes this feel researched, not random.

Valuation assurance

Addresses the fair-price concern before they have had to ask, making clear that Hidden Homes does not set the price — both sides obtain independent advice.

Property exterior
7, Orchard Rise
OX14 3BN
[Date]

Dear Homeowner,

I am writing to express an interest in your property at 7, Orchard Rise. Your home is around 118 sq m, which is the kind of property I am looking for in this area.

Hidden Homes works with a small number of private buyers looking for properties in specific areas. By introducing sellers directly to buyers, we remove the need for an estate agent entirely, which tends to make the process simpler and more cost-effective for everyone involved.

Before agreeing anything, both you and the buyer are encouraged to obtain independent valuation advice, so neither side is relying on a figure set by Hidden Homes.

If you were open to hearing more, here is what selling this way could mean:

No traditional estate-agent selling fee, potentially saving you thousands compared with a typical agency sale.

No viewings, open days, or weeks of uncertainty.

A timeline agreed between you and the buyer, whether you want to move quickly or need more time to plan.

There is no upfront cost or obligation. A 0.1% completion fee applies only if a Hidden Homes introduction leads to a completed sale.

hiddenhomesuk.co.uk
enquiries@hiddenhomesuk.co.uk

Kind regards,

Hidden Homes

Property Acquisitions Consultant

Their address at the top

Formal and specific. Harder to dismiss as junk mail when it's addressed to your exact home.

The three things sellers worry about

Fees, viewings, and timeline, answered before they've had to ask.

Web, email, or QR

Multiple response routes so every homeowner, whatever their age or preference, has a way in.

A real name and title

Not "the Hidden Homes team." A named person means accountability, this feels like a human enquiry.

Why the letter works

It is specific to the homeowner's property, uses researched details such as address and floor area, explains the private-sale benefit, reassures them that valuation advice is independent, and gives them simple ways to respond.

The letter is visible. The targeting is the value.

We narrow thousands of addresses down to the homes most likely to match your brief. Without that work, a letter campaign is just a leaflet drop.

Is this right for you?

Who this works best for

Works well if you

  • Know the specific streets, villages or postcodes you want
  • Are frustrated by limited supply on Rightmove or Zoopla
  • Are ready to move if the right home appears
  • Want to approach homeowners before a property ever lists

Less suited if you

  • Are still deciding where you want to live
  • Need a guaranteed property by a specific date
  • Are searching casually without a firm brief
  • Are looking for flats or apartments

Introductory pricing

Choose your campaign

Tell us your brief, choose your campaign size, and pay securely. We'll confirm launch within 24 hours. Both sizes include personalised letters, data filtering, photo review, and our full introduction process.

What you are buying A targeted homeowner letter campaign. We identify matching houses, prepare personalised letters, send them to homeowners, review any seller responses, and introduce you where the property fits your brief. Responses are not guaranteed. A narrow 25-letter campaign may produce no replies, one strong conversation, or several responses. The purpose is to reach the right homeowners, not guarantee a fixed number of replies.

Standard

£49

25 personalised letters to your chosen area

  • Good for a focused search in 1–2 specific streets
  • Each letter is property-specific and may include an exterior image where appropriate
Get started →

Most popular

Extended

£89

50 personalised letters across a wider area or multiple streets

  • Broader reach across more streets or postcodes
  • Each letter is property-specific and may include an exterior image where appropriate
Get started →

Payment handled securely by Stripe. Questions first? Email enquiries@hiddenhomesuk.co.uk

A common question

Why would a homeowner respond?

People respond to our letters for different reasons, and not always the ones you might expect.

Thinking about the next chapter

Long-term homeowners, often with children grown and space they no longer need, are frequently open to the right conversation. The letter starts it without any pressure.

Curious about their property's value

Many homeowners respond simply to find out what a buyer would pay. A private enquiry lets them test interest without committing to a public listing.

Prefer to avoid the open market

Some sellers want to avoid repeated viewings, a Rightmove date stamp, or the disruption of a public sale process. A discreet introduction suits them well.

Open to selling if the right buyer appears

Some homeowners haven't decided to sell yet, but a letter from a genuine, specific buyer is enough to start a conversation they wouldn't have had otherwise.

Transparency

What Hidden Homes is not

Hidden Homes is not an estate agent, solicitor, surveyor, mortgage broker, or regulated valuation provider. We are an introduction service, we run targeted outreach campaigns, review responses, and connect buyer and seller. Everything that follows the introduction is handled independently by both parties and their own advisers.

We do not negotiate on your behalf, set a price, or act for either party in the transaction.

Why this is more than a leaflet drop

You could write letters yourself, but identifying which homes to write to requires cross-referencing EPC register data, Land Registry ownership records, and floor area datasets to filter out rental properties, identify long-term owner-occupiers, and match to your brief at address level. The data is publicly available but processing it at scale takes specialist tools and considerable time. The letter is the visible part. The data work behind it is what makes it targeted rather than a leaflet drop.

Questions

What buyers ask us

If you can't find what you need, just get in touch.

What happens after I pay?

You fill in a short brief telling us exactly where you want to buy and what you're looking for. We confirm your campaign within 24 hours, build the letter list using your criteria, and send the letters out. You'll hear from us when a seller responds and we've reviewed their property photos.

Can I get a refund if I don't get any responses?

We can't guarantee a specific number of responses, that depends on the area, the time of year, and whether the right homeowners are open to a conversation. What we do guarantee is that every campaign is run to the same standard: data-filtered, personally addressed letters with a property photo. Once letters have been sent to print or posted, the campaign cannot usually be refunded as the work has already been carried out. If we cannot deliver your campaign, or if your letters are not dispatched within four calendar days of payment, we will refund you in full. Please read our full cancellation policy before purchasing.

How do you approve the letters before they go out?

Once we have your brief, we build the target list and draft a personalised letter using your search criteria. The letter refers to you as "a registered buyer" without naming you, your personal details are kept confidential until an introduction is made. You'll receive a confirmation email before we send anything out.

What's a realistic timeline from payment to first introduction?

We typically confirm and dispatch within 3–5 working days of payment. Royal Mail delivery adds another 1–2 days. Seller responses come in over the following 2–4 weeks. There's no set end point, letters occasionally generate responses months later.

What if there are no responses at all?

Some campaigns in very specific areas will generate fewer responses than others. If we receive no seller enquiries within 4 weeks, we'll get in touch to discuss whether it makes sense to run a second campaign in a nearby area or adjust your criteria. You won't be left without an update.

How does the price negotiation work?

Once we introduce you to a seller, both sides can get independent valuation advice from a local agent of their own choosing. No one is working from a figure Hidden Homes has set. You negotiate directly with the seller from there, just as you would with any private sale.